Proven Email Sequences to Boost Lead Generation
Email sequences are widely used in the world of digital marketing as an effective lead generation tool, as well as an effective customer relationship-building tool and a method for achieving higher conversion rates. Email marketing can be a great way to guide a potential customer from making them aware of your product to making them buy it. In this blog, we will look at three examples of email sequences to nurture leads, all of which are useful for every phase of the customer journey. You can Read more about email sequence here
● 1. The Welcome Email Sequence
The first touchpoint or interaction a lead will come across is most often the welcome email sequence. This the first stage or interaction and is the foundation upon which the relationship is built. The aim is to float your brand, to gain the consumer’s confidence to make them attracted to create a vacuum to make them come back for more.
● 2. The Lead Nurturing Sequence
Lead nurturing or lead scoring and management is more about the endeavor to mostly establish rapport and supply relevant and useful information to the prospects to guide them through the buyer’s cycle. Cumulatively, this sequence should offer value that is constant enough to compel people into conversion.
● 3. The Re-engagement Email Sequence
I stress on it because even the so-called hot leads can become cold at some point and you have to bring them back to life. A re-engagement series means that people who once were subscribers can be reactivated or guided towards a point of conversion. The re-engagement email sequence is a pretty effective way to bring back the leads or the subscribers who remain inactive.
Why is a welcome email sequence important?
All the more it is crucial to get into the habit of sending welcome series since they offer the framework for rapport with new clients. It is a perfect point to recall your merchandise, give the consumer something of value instantly and build credibility. Any follow-up communication can lead to a more engaged audience and increased click-through rates from a properly implemented welcome-message.
How many emails should be in a lead nurturing sequence?
Lead nurturing emails can be delivered in one shot, or they can be divided into multiple sending, and usually, 3-5 sending are enough. These emails should bring value, answer your audience’s pain, share testimonials, and include a lead or click-through call to action. Sending too few messages may leave your business missing important chances to connect, while sending too many may begin to irritate the lead.
How often should I send emails in an email sequence?
The sequence frequency ranges from within one day to within one week depending on the type of sequence and its target. Second, in a welcome sequence, the emails can be sent out in the series within a few days or within a week max. An average re-engagement sequence looks like: a few days, 3-5 days, and in general up to a week or two sending an email. We have written everything in this article that’s why you can Read more about email sequence here.
Conclusion
Email Series can be an effective way to create leads, to build relations and to turn subscribers into customers. When lead nurturing with value propositions, addressing worries, and making persuasive CTA’s, leads can be taken through each stage of the buyer’s journey for the most effective email marketing.
